Unlocking Art's Potential: Storytelling & Visualizing for Effective Sales
Hi everyone! I hope you’re all well and, if you’re in the UK, enjoying the nice weather we are currently having. It can’t last - can it? You may have noticed that I haven’t been writing these newsletters every week. That’s because of the amount of change I have been experiencing, which has used much of my time.
The most significant change is that I have a new job after working in nuclear forensics for 8 years. I am doing something completely different and that uses my networking skills to good effect. I love meeting new people and building mutually beneficial relationships and this job allows me (indeed, requires me) to do just that. However, with any new venture, there is a lot to learn and I have therefore been swamped researching what I need to do my job well. I have also been working from home a lot less, which is actually a good thing. I forgot how nice meeting people in person rather than across a video link can be.
Last month I showed a selection of my artwork at the Burghfield May Fayre and in the last newsletter, I talked a little about the challenge of choosing the right paintings to showcase my work. I managed to sell one of my larger paintings that I wasn’t sure would ever sell (I painted it in my first year) and I also received several new commission requests that will keep me busy for the rest of this year.
I haven’t been completely idle in my studio despite being busy. I have found some time to create a new series of oil paintings that incorporate a touch of bling with the addition of gold and silver particles. These paintings have received some good reviews and I think I may create a few more in the series but make them much larger so that they become statement pieces. If you haven’t seen them yet, here are a few of the most recent creations. Let me know what you think.
City Limits
Orchid Reflections
I have also been learning about how to better show my artwork on my website and in my online marketing (which I am still trying to understand). Apparently, it is not enough to just show an image of the painting along with a description of its size. The best practice is to write a story to go with the painting to help potential customers identify with a particular piece. This has actually been fun and has allowed me to exercise my writing skills (all helps with the novel writing!) and have some fun with getting a bit creative with the descriptions. Feedback has been entirely positive with one person telling me that, although they didn’t really like one piece of artwork they loved the description and went on to say that, with my descriptions, they would happily buy a blank canvas from me!
I have also been learning that showing how the artwork will look in a home or office setting helps to increase the chances of a sale. I found a website called Canvy that allows me to place my paintings into a variety of room settings complete with the correct sizes. It even lets me choose different framing styles so that people can see how the painting may look in their own homes. I have only been trying out the free version of the website but I think I will sign up for the full package which will give me access to thousands of different settings.
I’ll let you know if it does make a difference and I would love to know what you think - does seeing a painting in a mock setting help you choose and decide to buy?
That’s it for this week’s newsletter. As always, please consider sharing this with your friends and subscribing (still free and you could win a free painting!) and let me have your comments, especially if there is a topic you would like me to talk about in a future newsletter.
Make sure to keep an eye out for updates on my progress on Facebook and Instagram.
As always, I appreciate your support and feedback. If you have any suggestions for future paintings, don't hesitate to reach out to me. And if you haven't already, please feel free to share my newsletter so others can stay up-to-date on all my latest work.
Until next time,
Roy
P.S. If you're interested in purchasing any of my paintings, don't forget to check out my website. I have some amazing pieces available, and I'm always happy to answer any questions you may have.
